FAQ
Frequently asked questions about PNW IOIO and our services.
Answers about GEO, SEO, our free email audit, and marketing for restaurants and CPA firms in Washington and Oregon.
What does PNW IOIO do, and who do you work with?
PNW IOIO is a digital marketing agency serving small businesses in Washington and Oregon. We offer SEO, generative engine optimization (GEO), answer engine optimization (AEO), website and online-presence audits, short-form video and social media management. Our search services help make business information easier to find and understand across search engines and AI tools. We work mainly with CPA and accounting firms, restaurants and hospitality businesses, and other local small businesses.
Which areas and languages do you serve?
PNW IOIO serves businesses in Washington and Oregon. We work in English and Chinese, and we currently communicate by email.
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the practice of improving your business’s visibility in answers from AI tools such as ChatGPT, Gemini and Perplexity. The aim is for your business to be mentioned or your website to be cited when relevant. Traditional SEO focuses on ranking in search results, while GEO focuses on being mentioned or cited in AI answers. The two overlap: both rely on accessible websites, useful content and accurate business information, and good SEO provides a foundation for GEO.
How do I get my restaurant recommended by ChatGPT?
Start by making accurate restaurant information easy to find online: your menu and prices, cuisine, location, opening hours and reservation options. Keep your website, Google Business Profile and other listings consistent. PNW IOIO also checks whether search engines and ChatGPT’s search crawler can access your website, and uses Bing Webmaster Tools to check for Bing indexing issues. These steps make it easier for search engines and AI tools to find and understand your restaurant.
How can a CPA firm get found in AI search?
Make it clear who your firm serves, where you work and which services you provide. A CPA firm’s website should explain services such as tax preparation, bookkeeping or payroll, identify its service areas, and show the team’s relevant qualifications. Answer specific client questions, such as “What records should my small business prepare for tax season?” Keep your Google Business Profile and other listings accurate, and encourage genuine client reviews. These steps help people and search tools assess whether your firm fits their needs.
Does schema markup help local businesses show up in AI answers?
Schema markup can help search engines interpret business details such as your name, location, opening hours and services. It works best alongside accurate website content. Google does not require special schema markup for its AI search features. PNW IOIO uses relevant markup that matches the information visitors can see on your website.
Is TikTok worth it for a local restaurant?
TikTok may be worth testing if your potential customers use it and you can regularly show what makes your restaurant appealing. Food preparation, signature dishes and the dining experience can provide material for short videos. Start with a manageable posting schedule and track website visits, reservation clicks, offer redemptions and customers who mention your videos, alongside views and profile visits. Use those results to decide whether the time and cost are worthwhile.
How much does social media management cost for a small restaurant?
PNW IOIO provides individual quotes based on the work involved. The main factors are the number of platforms, posting frequency, whether photography or short-form video production is included, and how much comment, message and review requests and replies you need. Email us with your restaurant’s current accounts and what you would like help with so we can discuss the scope and provide a quote.
What is the free email audit, and what do I get?
The free email audit checks your website for basic SEO issues, such as page titles, meta descriptions and whether search engines can access your pages. Within one week of your request, you will receive an email explaining the main findings, with examples from your website and suggested next steps in priority order. The audit identifies issues; fixes and social media reviews are not included.
Can you guarantee rankings or AI recommendations?
No. Search rankings and AI recommendations depend on factors outside any agency’s control. PNW IOIO works to improve your business’s online visibility and reports on the work completed and the measurable changes we can observe. We do not promise a particular ranking or inclusion in an AI answer.
Still have a question?
Request a free email audit and we will reply by email.
Request your free email audit
Specialized digital marketing agency targeting local SMEs in the PNW region (WA/OR).